Easol Trading Limited Asset Profile

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Year established

2014

Location

London UK

Primary Industry

Internet

About

Based in London, UK, and founded in 2014, Easol Trading Limited is an experience commerce platform that empowers experience businesses to drive more direct sales, retain more money, and own their data. Ben Simpson is the current CEO of the company. In February 2021, Easol Trading Limited raised USD 4.5 million in seed funding led by new investors Notion Capital, with participation from other new investors Foundation Capital, Slow Ventures, and Y Combinator. Easol is an e-commerce SaaS platform that helps and supports creators across all experiences sectors such as festivals, wellness retreats, food and drink, and sports/ adventure packages by giving them complete control over their businesses, allowing creators to drive more direct sales, retain more revenue, own their data, and run their businesses on their terms. The company generates revenue by pricing the platform packages available for its users. The packages include Easol start, Easol stride, Easol plus, and Easol Pro each are available for being billed monthly or annually according to the user’s needs. The company has plans to accelerate the development of the platform software, double down on their 2021 go-to-market strategy with a new brand identity, and onboard new hires.

Current Investors

Foundation Capital, Notion Capital, Y Combinator

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Primary Industry

Internet

Sub Industries

Travel & Tourism, Web Applications

Website

www.easol.com

Verticals

Cloud Computing, E-commerce

Company Stage

Series A

Total Amount Raised

Subscriber access only

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