Drivetribe

Drivetribe is a community-driven platform that specializes in high-quality automotive content, harnessing social media channels to engage automotive enthusiasts and brands alike. Founded in 2016 and headquartered in London, UK, Drivetribe operates as a platform focused on creating and sharing automotive content. The company has secured a total of USD 6. 5 mn through three funding deals, with the latest led by Twenty-First Century Fox, Inc.

on September 6, 2016. Drivetribe was founded without any known prior mergers or acquisitions, and specific details regarding the founders are not provided. DriveTribe operates as a community-driven platform specializing in high-quality automotive content across various social media channels including YouTube, Instagram, Twitter, Facebook, and TikTok. Their offerings encompass bespoke marketing, video production, social media management, and integrations targeted at automotive brands and enthusiasts.

The company serves a diverse clientele, including major automotive manufacturers and lifestyle brands, focusing on engagement with automotive enthusiasts, casual viewers, and businesses aiming to enhance visibility within the automotive sector. DriveTribe generates revenue through partnerships, bespoke marketing services, and production contracts with various clients. The company collaborates with brands to create tailored automotive content, leveraging their extensive platform reach for promotional campaigns. Transactions typically involve service agreements for projects ranging from video production to comprehensive marketing strategies, characterized by direct client engagements rather than retail or wholesale transactions, ensuring a personalized approach to each partnership.

Following the recent funding of USD 6. 5 mn from Twenty-First Century Fox, Inc. , Drivetribe plans to expand its product offerings and enhance its platform capabilities. The company aims to introduce innovative automotive content formats and target new markets in Europe, North America, and parts of Asia by the end of 2023.

The funding will be strategically allocated to support these initiatives, enabling Drivetribe to strengthen its position within the automotive content space.