Decisions Express Ltd
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Decisions Express Ltd - overview
Established
1992
Location
Barnet, Hertfordshire, UK
Primary Industry
Software
About
Decisions Express Ltd offers specialized decision-making tools and resources, helping businesses enhance operational efficiency through advanced data analytics software. Decisions Express Ltd, headquartered in Barnet, UK, was founded in 1992 to provide innovative solutions for operational decision-making. In June 2019, the company was acquired for GBP 170 thousand by Silverbear Ltd. , a portfolio company of ClearCourse Partnership LLP and Aquiline Capital Partners.
The firm has not undergone significant pivots or changes in strategy since its inception. Decisions. co. uk specializes in providing comprehensive decision-making tools and resources aimed at enhancing operational efficiency for businesses across various sectors.
Their core product offerings include data analytics software that aggregates and analyzes market data, enabling clients to make informed strategic decisions. These tools are designed to address the specific needs of decision-makers in industries such as finance, healthcare, and technology, helping them to optimize processes and improve outcomes. The company primarily serves a diverse clientele, including SMEs and large corporations across the United Kingdom, Europe, and North America, with a focus on delivering tailored solutions that drive productivity and innovation. Decisions.
co. uk generates revenue through a subscription-based model for its software products, allowing clients to access a range of features and functionalities based on their selected plan. The company's transaction structure typically involves direct sales to businesses, where clients can choose from multiple pricing tiers that correspond to the depth and breadth of services required. This model caters to both B2B engagements and direct-to-consumer sales, facilitating partnerships that enhance user experience and value.
The flagship product, known for its robust data integration capabilities, is priced according to the level of customization and support needed, ensuring alignment with client-specific requirements and budgets. In the wake of the acquisition in June 2019, Decisions Express Ltd aims to leverage recent funding to expand its product offerings and enhance its market presence. The company is currently developing new features for its data analytics software, with anticipated releases planned for 2022. Additionally, Decisions Express Ltd is targeting expansion into the European and North American markets by 2023, intending to capture a larger share of these regions.
The latest funding round will support these initiatives, facilitating product development and market entry strategies.
Current Investors
ClearCourse Partnership Holdings Limited, Silverbear Ltd.
Primary Industry
Software
Sub Industries
Consulting Services, Customer Relationship Management
Website
www.decisions.co.uk
Verticals
Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Decisions Express Ltd - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Decisions Express Ltd | - |
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Decisions Express Ltd - employee data


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