Cinarra Systems

Cinarra Systems specializes in measurement and analytics solutions that transform mobile data into actionable insights for brands, enhancing location intelligence and advertising effectiveness. Founded in 2012 in Santa Clara, US, Cinarra Systems focuses on delivering mobile analytics solutions. The company has undergone strategic pivots to refine its offerings and expand its market reach. Cinarra raised USD 20.

00 mn in Series B funding on July 16, 2015, led by SoftBank Group, with participation from Almaz Capital Partners and Siguler Guff. The company has completed 2 deals to date. Cinarra offers advanced measurement and analytics solutions that empower brands to derive actionable insights from mobile data. Their core product suite includes RealPeople, RealSight, VitalSight, and VenueVitalics, each designed to enhance location intelligence and ad delivery capabilities.

These solutions aggregate and anonymize user data to create comprehensive profiles that facilitate targeted advertising and effective customer engagement strategies. Cinarra serves a diverse client base that includes Fortune 500 companies and mobile network operators (MNOs), primarily in North America, Europe, and Asia-Pacific. The company’s products are designed to solve challenges related to understanding consumer behavior, optimizing marketing campaigns, and improving overall customer experiences. Cinarra generates revenue through a combination of subscription-based models and partnerships with businesses seeking to leverage mobile insights.

Their transaction structure typically involves B2B relationships where MNOs and brands subscribe to the company’s analytics platforms, thus gaining access to valuable consumer data and insights. Clients utilize Cinarra's flagship offerings to enhance their marketing strategies and optimize ad spend. While detailed pricing plans for specific services are proprietary, the company’s revenue streams are supported by the effectiveness of their solutions in improving campaign performance and driving customer engagement. Cinarra plans to utilize the USD 20.

00 mn raised in Series B funding to support the development of new products and expansion into additional markets. While specific details about upcoming product launches have not been released, the company is targeting new geographic regions for growth, with a focus on enhancing its presence in Europe and Asia-Pacific over the next few years.