ChargeAfter Ltd.

ChargeAfter Ltd. provides an embedded financing platform that facilitates point-of-sale financing solutions, enhancing consumer purchasing power and merchant sales across diverse industries. Founded in 2017 and headquartered in New York, US, ChargeAfter Ltd. specializes in embedded financing solutions for merchants.

The company, led by CEO Meidad Sharon, has raised a total of USD 44. 00 mn in funding through its SERIES B round, which was completed in March 2022. The latest round was led by Phoenix Insurance Company, with contributions from Banco Bradesco, Citi Ventures, and Mitsubishi UFJ Capital, among others. ChargeAfter has completed 6 deals to date, with a current valuation of USD 132.

645 mn. ChargeAfter specializes in providing an embedded financing platform designed to facilitate point-of-sale financing solutions for merchants and consumers across various industries. The core product offering is a multi-lender platform that enables merchants to seamlessly integrate multiple financing options into their sales processes, enhancing the overall customer experience. This platform supports a wide range of financial products, ensuring that consumers receive personalized financing choices tailored to their credit profiles, effectively addressing the problem of declined applications due to limited lender options.

ChargeAfter's services cater to various sectors, including home improvement, furniture, consumer electronics, and jewelry, and are operational in multiple geographical markets, including North America, Europe, and select regions in Asia. By streamlining the lending process, ChargeAfter seeks to empower merchants to increase conversion rates and improve customer satisfaction while providing end users with flexible financing solutions. ChargeAfter's revenue model is primarily based on partnerships with merchants who utilize its embedded lending platform to offer financing solutions at the point of sale. The company engages in direct business-to-business transactions with retailers, providing them with access to a diverse range of lenders and financing products, thereby enhancing their sales capabilities.

Merchants benefit from a unified financing application that integrates multiple lenders' offerings, resulting in increased approval rates for consumers. ChargeAfter generates revenue through transactional fees associated with successful financing applications, as well as through potential subscription models for accessing its platform and analytics services. The pricing structure may vary based on the services provided and the specific needs of each merchant, aligning with the goal of maximizing financing options for consumers. Following its recent SERIES B funding of USD 44.

00 mn in March 2022, which was led by Phoenix Insurance Company, ChargeAfter plans to onboard new retailers to expand its financing offerings. The funding will be utilized to enhance their platform and support growth in various markets, including further penetration into North America and Europe. The company aims to introduce new product features designed to improve the customer experience and increase merchant adoption of its solutions.