Chai Thela

Chai Thela, based in India, operates as a chain of quick-service tea outlets, offering a variety of premium chai and snacks to cater to tea enthusiasts seeking a hygienic and inviting experience. Chai Thela is a tea-focused establishment that offers a diverse range of chai and snacks. Founded in 2014 in Noida, India, the company was acquired by South Asian Enterprises Ltd. in August 2021 from Quarizon Consulting Services, with undisclosed financial terms.

The founder's previous experience is not detailed, and there are no known pivots or subsidiaries. Chai Thela specializes in high-quality chai and snacks, featuring a variety of tea blends sourced from renowned plantations, including exotic flavors infused with natural ingredients. The menu caters to the growing demand for chai in urban settings, targeting individual customers and casual diners in metropolitan regions across India. In 2023, Chai Thela reported a revenue of INR 672,422.

50, with an EBITDA of INR -44,581. 50. The company's revenue model is based on direct sales through on-site transactions and contactless delivery services, ensuring convenient access to its products. Chai Thela aims to expand its product offerings and enter new markets following its acquisition.

The funding from the Seed round in August 2021, amounting to INR 15. 00 mn, will support these initiatives, though specific product launch dates and geographic targets for expansion have not been disclosed.