Caliber UX, Inc.

Caliber UX, Inc. provides advanced marketing analytics solutions that empower B2B organizations to optimize their Go-To-Market strategies through enhanced data integration and actionable insights. Founded in 2016 and headquartered in Broomfield, US, Caliber UX, Inc. specializes in marketing analytics.

The company has raised a total of USD 8. 00 mn in funding through Series A, with the latest round occurring on March 10, 2022. Key investors include IAG Capital Partners, Lavrock Ventures, and Denver Angels. The company lists five deals to date.

Raviv Turner serves as the founder, while Eric Westerkamp is the CEO. CaliberMind offers a comprehensive suite of marketing analytics solutions designed to enhance Go-To-Market (GTM) strategies for B2B organizations. The core product, the CaliberMind Marketing Decision Engine, integrates and analyzes data across various platforms, providing multi-touch attribution, account intelligence, and funnel analysis. This platform addresses data fragmentation and inaccurate reporting, enabling marketers to derive actionable insights from their data.

The firm serves a diverse client base, including enterprise-level organizations and mid-market firms in sectors such as technology, telecommunications, and professional services, with a primary market presence in North America and Europe. CaliberMind operates on a subscription-based revenue model, where customers engage with the platform through tailored pricing plans that suit their specific needs and scale. Clients typically enter into contractual agreements for access to the Marketing Decision Engine and associated services, which may include data transformation and integration support. Revenue is generated from these subscriptions, with the potential for additional fees related to custom implementations and on-demand analytics services, primarily driven by the Marketing Decision Engine.

In March 2022, Caliber UX, Inc. raised USD 8. 00 mn in Series A funding, co-led by IAG Capital Partners and Lavrock Ventures, with participation from Denver Angels. The funding will enhance the company's production capabilities and support recruitment efforts for its marketing and sales teams.

The company is actively planning to expand its product offerings, aiming to introduce new features and enhancements to the Marketing Decision Engine within the next twelve months. Additionally, CaliberMind intends to target expansion into new geographic markets across North America and Europe by the end of 2023.