Betterguards Technology GmbH

Betterguards Technology GmbH, based in Berlin, Germany, specializes in advanced ankle protection solutions, providing innovative products designed to minimize injury risks for athletes and active individuals while enhancing mobility and performance. Founded in 2014, Betterguards Technology GmbH focuses on creating ankle protection solutions. The company has completed 2 deals, with the most recent deal occurring on December 19, 2023. The founders include Vinzenz Bichler, and the company is currently led by CEO Jocelyn Robiot and Tony Verutti.

Betterguards Technology GmbH specializes in innovative ankle protection solutions, primarily through its flagship products, The BetterGuard 1. 0 and The BetterGuard 2. 0. These products are designed for athletes and active individuals to reduce the risk of ankle injuries while maintaining optimal mobility and performance.

The BetterGuard combines adaptive technology and micro-hydraulic mechanics to provide targeted support, stabilizing the ankle up to four times faster than the body can react. The company has positioned its offerings in various sports markets, including basketball, soccer, handball, volleyball, and outdoor activities, addressing the specific needs of both professional and recreational athletes. Betterguards products are marketed and sold primarily in Europe, focusing on countries such as Germany, France, and the United Kingdom. Betterguards generates revenue through direct-to-consumer sales and partnerships with sports teams and organizations.

The company offers its products at competitive pricing, facilitating individual purchases or bulk orders for sports teams looking to equip their players with ankle protection gear. Through its e-commerce platform, customers can purchase The BetterGuard 1. 0 and 2. 0, along with specialized compression socks designed for athletic performance.

The company's sales strategy is complemented by promotional campaigns, including seasonal sales and introductory discounts, which aim to enhance customer acquisition and retention while expanding its market presence in the sports industry. In December 2023, Hochpfiffig GmbH acquired an undisclosed stake in Betterguards Technology GmbH from SHS Gesellschaft für Beteiligungsmanagement, allowing the company to further expand internationally. Future growth plans include the launch of upcoming products designed to enhance athlete safety and performance. Betterguards aims to penetrate new markets in North America and Asia by 2025, leveraging recent funding to bolster its international presence and product development efforts.