Baze Labs, Inc. Asset Profile

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Year established

2014

Location

Watertown MA US

Primary Industry

Medical Devices & Equipment

About

Founded in 2014 and based in Massachusetts, US, Baze Labs, Inc. provides a personalized nutrition platform that enables users to assess their blood nutrient status. The firm is founded by the CEO Mr. Philipp Schulte and CTO Mr. Isam Haddad and has received approval from the Food and Drug Administration (FDA) for their blood testing kit for at-home use in January 2020. The firm has also raised a total funding of USD 6 million in 2019 and was acquired by Nature's Way in December 2020. Baze Labs, Inc. provides a food and supplement platform that enables users to achieve good health. The firm provides an at-home nutritional testing kit that measures the micronutrient levels of the consumers. It enables users to test blood and send the samples back to the company to be analyzed, then when the results are out, the firm will provide them their personalized dietary supplement. The firm also enables consumers can also re-test periodically to ensure that they are receiving the supplements they need. Baze Labs, Inc. distributes 15 different supplements that include choline, chromium, copper, magnesium, omega-3, selenium, vitamin B12, vitamin D, vitamin E, zinc, ashwagandha, elderberry, L-theanine, Rhodiola, and turmeric. The firm generates revenue by providing Baze Nutrient Test Kit for USD 199 per kit along with the nutrition context and recommendations. For the supplements, the price starts at USD 15 per month. Baze Labs, Inc. also sells the nutrition test alone and provides the lab analysis, without the personalized supplements for USD 129. As of March 2021, following the acquisition of Nature's Way to Baze Labs, Inc., the firms will work together to build on the experience and intellectual property

Current Investors

Business Angels Club Berlin-Brandenburg, Ringier Digital Ventures, Sanner Ventures

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Primary Industry

Medical Devices & Equipment

Sub Industries

Health Foods & Nutritional Supplements, Healthcare IT, Diagnostic Equipment, Medical Software

Website

www.baze.com

Verticals

Cloud Computing, E-commerce, HealthTech, Mobile Apps

Company Stage

Acquired

Total Amount Raised

Subscriber access only

Employee Data

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