Basketful Co Asset Profile

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Year established

2017

Location

Minneapolis MN US

Primary Industry

Marketing/Advertising

About

Based in Minnesota, US, and founded in 2018, Basketful Co operates as a software company that offers e-commerce and media optimization solutions to CPG companies. The company was founded by Jim Lesch and Eugene Burd. In October 2022, SmartCommerce, Inc. a portfolio company of Bright Capital, CB Invest, and ESADE Business Angels Network, acquired Basketful. The company offers eCommerce and media optimization solutions to CPG brands with a motive to simplify grocery shopping and allow its customers to save time and money. The company offers The Basketful ecosystem helps to match products and ingredients to advertisement content and spread inventory awareness. The media and social solutions offered by the company helps customers to directly drive to the retailer’s cart, and the web and application solutions help eCommerce business runners to make their website shoppable. Channel insights are also offered by the firm to optimize media spending and performance visibility.

Current Investors

SmartCommerce, Inc.

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Primary Industry

Marketing/Advertising

Sub Industries

eMarketing/Digital Marketing

Website

www.basketful.co

Verticals

E-commerce, Mobile Apps

Company Stage

Add-on

Total Amount Raised

Subscriber access only

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