Backlinko LLC Asset Profile

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Year established

2012

Location

Cheyenne WY US

Primary Industry

Marketing/Advertising

About

Based in Wyoming, US, and founded in 2012, Backlinko LLC provides advanced SEO training and modren link building strategies. In January 2022, SEMrush Inc., a portfolio company of Greycroft Partners, Headline and Siguler Guff, acquired Backlinko LLC. Backlinko is a company that specializes in SEO training and backlink development tactics. The company provide a range of training materials, including video and text-based tools, as well as widgets, code, and special SEO tactics, via their blogs. The firm also offer assistance on marketing techniques and social media branding. This enables digital marketers to improve their abilities and knowledge. The company's blog is one of the most frequently read marketing blogs on the internet, and its newsletter has subscribers from firms as diverse as Apple, Disney, IBM, and Amazon.

Current Investors

Siguler Guff, Headline, Greycroft Partners

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Primary Industry

Marketing/Advertising

Sub Industries

Marketing/Advertising, Internet

Website

www.backlinko.com

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Backlinko LLC	19 Jan 2022

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