Avertana, LLC

Avertana, LLC is a New Zealand-based company specializing in innovative processes that transform industrial waste into valuable chemical and mineral products for various sectors including construction and agriculture. Founded in 2012 in Auckland, New Zealand, Avertana refines industrial waste into valuable products. The company has undergone a strategic focus on sustainability and has attracted funding from investors such as ICE Angels and Icehouse Ventures. Notably, the company raised USD 1 mn in funding on April 8, 2016, bringing total funding to USD 4.

7 mn. Avertana was co-founded by James Obern and Sean Molloy, with Michael Oliver currently serving as CEO. Avertana specializes in advanced process technology that refines industrial waste streams into valuable mineral and chemical products. The core offerings of the company include a suite of commodities derived from titanium-bearing slag, a byproduct of steelmaking.

This innovative technology utilizes proprietary chemistry and novel process design to convert low-value waste into high-demand materials, thereby addressing the needs of various industries. Avertana's products are integrated into the production of essential goods such as paints, coatings, building materials, fertilizers, and paper, serving a diverse client base that includes manufacturers in sectors tied to GDP growth and the expanding global middle class. Avertana’s market reach extends globally, catering to industrial clients in regions such as North America, Europe, and Asia, where there is a significant demand for sustainable raw materials. Avertana generates revenue through the sale of its refined mineral and chemical products, which act as direct replacements for traditional raw materials sourced from mining and chemical processing.

The transaction structure typically involves B2B relationships, with Avertana supplying materials to manufacturers who integrate them into their production processes. These partnerships are essential in establishing a resilient supply chain, as the products provide a cost-effective alternative with a reduced environmental impact. The company's flagship offerings are designed to meet the stringent quality requirements of various industries, ensuring competitive pricing while maintaining high performance standards. Specific pricing structures for individual products are determined based on market demand and the unique needs of client contracts, enabling Avertana to establish long-term relationships with its customer base.

Avertana plans to leverage recent funding of USD 1 mn raised in April 2016 to support the development of new products aimed at improving industrial sustainability. The company is targeting expansion into new markets, particularly in Asia and Europe, with a focus on scaling operations by 2025. The funding will be utilized to enhance R&D capabilities and expand production capacities in response to growing global demand for sustainable raw materials.