Auror Limited

Based in New Zealand, Auror Limited operates a robust platform for retail crime intelligence and loss prevention, empowering businesses to combat theft and improve operational effectiveness. Auror Limited provides a retail crime intelligence platform designed to assist businesses in loss prevention. Founded in 2012, it is headquartered in Denver, US. The company has successfully raised a total of USD 82.

00 mn through its Series C funding round, co-led by Axon Enterprise, Inc. , W23, and returning investor Reinventure. The latest funding round occurred on November 12, 2024, and marks the company’s fourth funding deal. The founders of Auror are James C.

, Phil Thomson, and Tom Batterbury, with Phil Thomson currently serving as CEO. Auror operates a comprehensive retail crime intelligence and loss prevention platform that equips retail businesses with the tools necessary to reduce theft, ensure store safety, and enhance operational efficiency. The core offerings include an intuitive case management system that fosters collaboration among frontline teams and corporate offices, enabling users to identify, prevent, and resolve incidents related to retail crime. Additionally, Auror leverages advanced AI technology to analyze data and connect known offenders with criminal activities affecting retail operations.

Their products are purpose-built for a diverse range of retailers worldwide, including major brands in North America, Asia, and Europe, which utilize these solutions to streamline their loss prevention efforts and improve overall profitability. Auror's revenue model is primarily based on subscription services, allowing clients—including retailers and law enforcement agencies—to access their platform for a fee. Clients benefit from a fully integrated experience that includes tools for case management, actionable insights, and real-time alerts about potential threats. Transactions typically involve ongoing partnerships with retailers who subscribe to various service tiers tailored to their specific needs, enhancing their ability to prevent loss and manage incidents effectively.

This subscription structure allows Auror to maintain a consistent revenue stream, while also offering flexible pricing plans that cater to the varying scales of retail operations, from large chains to smaller stores within the community. In November 2024, Auror Limited raised USD 82. 00 mn in Series C funding, which will be utilized to boost research and development initiatives and support the company's expansion efforts into North America and the UK. The company aims to introduce new products to its platform, enhancing its capabilities in retail crime intelligence and loss prevention, although specific release dates have not been disclosed.

The funding will be instrumental in facilitating these strategic plans for growth in targeted geographic regions.