Auric Asset Profile

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Year established

2017

Location

New Delhi India

Primary Industry

Consumer Products

About

Based in Delhi, India, and founded in 2017 by its CEO Deepak Agarwal, Zenith Drinks Pvt. Ltd., d.b.a. Auric, is an ayurvedic wellbeing and health company that provides ayurvedic goods and dietary supplements to consumers in the mass-premium market. In June 2021, Zenith Drinks Pvt. Ltd. raised USD 2 million in pre-series A funding co-led by 9Unicorns, Cactus Venture Partners, and Venture Catalysts, with participation from Capital A. The company’s product line includes a wide range of food, beverages, and supplements, such as multi-millet breakfast mixes, ragi almond cookies, peanut butter, lab-tested ghee, shilajit tea for men, liver detox fizz tablets, weight loss fizz tablets, sleep gummies with ashwagandha, plant protein powder, hot and cold beverages, coconut bowls and spoons, copper utensils, incense sticks, and more. The firm also offers merchandise and gifting options. The ingredients used in Auric products include ayurvedic medicines, coconut water, and fruit extracts. The company's products are made to help the human body in a variety of ways, including supporting healthy, glowing skin, and enhancing stamina, weight reduction, immunity, and relaxation.

Current Investors

Venture Catalysts, Capital A, 100Unicorns

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Primary Industry

Consumer Products

Sub Industries

Non-Alcoholic Beverages, Dairy Products, Health Foods & Nutritional Supplements, Internet

Website

www.theauric.com

Verticals

E-commerce, Manufacturing

Company Stage

Early Stage

Total Amount Raised

Subscriber access only

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