Aunt Fannie, Inc.

Aunt Fannie, Inc. provides natural cleaning products that offer effective cleaning solutions free from harsh chemicals. Their offerings cater to health-conscious consumers looking for safe and eco-friendly cleaning options. Aunt Fannie, Inc.

was founded in 2013 and is headquartered in Portland, US. The company specializes in natural cleaning products and has raised a total of USD 5. 00 mn through funding rounds. The latest funding occurred on February 14, 2019, where they raised USD 5.

00 mn. The founders are Mat Franken and Diane Aylsworth, with Mat having a history of entrepreneurial ventures. Aunt Fannie’s specializes in natural cleaning products designed to provide effective cleaning solutions without the use of harsh chemicals or hidden ingredients. Their core offerings include a range of all-purpose cleaners, floor cleaners, fruit fly traps, and specialty cleaning products that utilize natural cleaning agents and essential oils.

The company markets its products primarily in North America, reaching consumers through both direct-to-consumer channels and retail partnerships, emphasizing transparency in ingredients and safety standards. Aunt Fannie’s generates revenue through a combination of direct-to-consumer sales and partnerships with retailers and wholesalers. The company’s flagship products, such as their all-purpose cleaning sprays and fruit fly traps, cater to a diverse customer base seeking eco-friendly cleaning solutions. Their business model includes online sales through their website, supporting both one-time purchases and potential subscription models for regular customers.

Aunt Fannie, Inc. plans to leverage their recent funding of USD 5. 00 mn to introduce new products and expand into new markets. They aim to launch an innovative line of cleaning products by the end of 2023.

Additionally, they are targeting expansion into European and Asian markets by 2024, focusing on health-conscious consumers in those regions.