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  1. Products
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  5. About

Amer Sports Corporation

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Year established

1950

Location

Helsinki Finland

Primary Industry

Consumer Products

About

Based in Helsinki, Finland, and founded in 1950, Amer Sports Corporation previously operated under the names Amer-Tupakka and Amer-Yhtymä. The company was originally a manufacturer and distributor of tobacco products and later moved into publishing, printing, textiles, and plastics during the 1970s and 1980s. In January 2024, Amer Sports Corporation raised USD 1.37 billion in an IPO, selling 105 million shares at USD 13 per share, below the expected USD 16–18 range, on the New York Stock Exchange under the ticker symbol AS. The listing valued the company at approximately $6.3 billion. Amer Sports Corporation has granted the underwriters a 30-day option to purchase up to an additional 15.75 million shares of common stock as part of the listing. ANTA Sports Products Limited, FountainVest Partners, Anamered Investments Inc., and Tencent Holdings Limited retained minority stakes in the company. The transaction valued the company at USD 6.3 billion. The company offers sports equipment, apparel, footwear, and accessories that cover a wide range of sports, including tennis, badminton, golf, American football, soccer, baseball, basketball, alpine skiing, snowboarding, cross-country skiing, fitness training, cycling, running, hiking, and diving. The firm's brands include Salomon, Arc’teryx, Peak Performance, Atomic, Mavic, Suunto, Wilson, and Precor. Amer Sports sells its products directly to consumers through branded stores, factory outlets, e-commerce, and trade customers in sporting goods chains, specialty retailers, mass merchants, fitness clubs, and distributors.
Current Investors
Varma Mutual Pension Insurance Company, FountainVest Partners, Tencent Holdings Limited

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Primary Industry
Consumer Products
Sub Industries
Footwear, Recreational Hobbies & Sporting Goods, Retail
Website
www.amersports.com
Verticals
E-commerce, Manufacturing
Total Amount Raised
Subscriber access only

Deals

Deals Type
Private Debt
IPO
Trade Sale
Buyout
Public to Private
Deal Status Target (s) Deal Date Investor(s) Seller(s) Deal size (Mn) Enterprise value (Mn) Post-money valuation (Mn) EBITDA multiple (x) Revenue multiple (x) Lead partner (s)
Completed Amer Sports Corporation 04 Mar 2024
Completed Amer Sports Corporation 31 Jan 2024
Completed Amer Sports Corporation 21 Dec 2020
Completed Mavic SAS 15 Mar 2019
Completed Amer Sports Corporation 07 Dec 2018
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Key Contacts

Name Position Start Date End Date Vcard Bio
Chairman of the Board Of Directors BM
Member of the Board BM
President Suunto and Executive Board Member of Amer Sports BM
BM Board Member
Name Firm Deal Date Number Of Deals Vcard
AI LP
AI LP
AI Active Investor LP Lead Provider

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