Alternative assets data platform
LP & capital allocator solutions
Industry's leading performance data
ESG data & insights
Companies & deals data
Flexible data delivery solutions
June 14 | Webinar
June 21 | Webinar
June 15 | Webinar
Lessons in alternatives
Interactive data map
Private capital salary information
Unbiased industry rankings
See Preqin Benchmarks in action
Key investor, manager & company data
Alternatives in academic research
What our clients say
Content featuring industry thought leaders
Take part in surveys & interviews
In this article
The alternative assets industry has evolved over time to include a multitude of different industry participants: investors, fund managers, investment consultants, and a range of other service providers. Key industry players include:
Asset owners are the source of capital for investment in alternative assets. Below you will find definitions for some key investor types within alternative assets:
Asset owners make capital commitments to funds, undertaking due diligence to determine which fund managers to invest with. This can be an extensive process, with many stages including quantitative and qualitative due diligence, an assessment of fund manager performance track record and legal due diligence.
Asset/fund managers are responsible for investing and managing asset owners’ capital. A portion of invested money will belong to the manager, but the majority belongs to investors. The managers generate fees from investors in the form of a management fee and a performance fee that rewards them for strong performance. We cover fees in more detail during a later lesson called 'Private Capital Fund Terms'.
Investment consultants assist asset owners with the management and planning of their investment portfolio and provide investment recommendations. They charge a fee which is often not linked to the profits generated by their recommendations.
Technically, investment consultants are service providers; however, in some circumstances, they can decide where to invest an asset owner’s money. For this reason, they are often referred to as ‘gatekeepers’ and are key to securing capital for many asset managers.
‘Service provider’ is the collective term used to describe the parties that provide services to a fund. The main types of service providers include:
In this lesson, we explored what alternative investments are, which asset classes are covered, and how these differ from the better-known traditional investments within public markets. Now you know the characteristics of alternative assets and who invests in them, as well as how the overarching industry is structured across asset managers, investment consultants, and service providers.