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The Preqin Rebrand

The alternatives industry is evolving, and so are we
Preqin is the Home of Alternatives™, and for almost 20 years we’ve empowered the finance community to make better decisions by providing critical industry data and intelligence. Through our services, we’ve aimed to increase transparency and access across the global alternatives market.

We’ve grown and evolved with the industry. To reflect how we’ve adapted to better serve the needs of our customers, and align our visual and verbal identity with our values and ambition, we’ve recently rebranded.

Our vision is to be the source of essential data and insight trusted by every financial professional who invests in, allocates to, or advises on alternatives. Our new brand is more than just a new logo, it expresses and strengthens our corporate personality. And this has changed considerably since Preqin was founded in 2003. We’ve expanded into new markets, grown our global teams, and continuously innovated our products and services. We also acquired Colmore, the leading service and technology provider for private market LPs and allocators, to ensure that we can support our customers throughout the investment lifecycle.
Our new brand is underpinned by four key attributes.


We’re focused and cut through the noise so our customers can have complete confidence in the data and insights we provide them with.


We’re dynamic and adapt to respond to our clients’ needs. We help them look and move forward and see trends, so they are prepared for what’s coming.


Because we’re transparent, our customers get a clear view of the industry from a trusted and unbiased source, one that partners with almost 40 leading industry associations and is quoted daily in leading publications.


We build connections and lead with warmth and sincerity in all our customer relationships to make sure our clients have the support they need to be successful.
The alternative assets landscape is constantly changing. At Preqin and Colmore, we position our customers to be ready for what’s ahead so they can lead our industry.

Know Preqin. Know alternatives.

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