Great marketing, communications, and insights lie at the heart of successful teams and companies
Our Marketing & Content Team lives this mantra every day, working hard to share Preqin’s mission, values, and vision with our team members, clients, and the markets. We are always pushing the boundaries to ensure our marketing, communications, and insights are engaging, relevant, and authentic.
To achieve this, we build digital experiences, form partnerships with influential market participants, host events and webinars, create insights through our thought leadership using our data, and generate leads through our campaigns. We’re future-focused and agile to ensure we’re speaking to our audiences on the channels and platforms they prefer.
Our teams
Content Marketing
Our team edits and publishes in-depth research reports and articles that bring to life a fast-growing area within financial services: alternative assets. In addition to producing a range of digital content that includes videos, podcasts, and newsletters, we offer commercial thought leadership opportunities to experts from across the global alternatives industry.
Segment Marketing
Our team leverages storytelling to generate demand. We develop product messaging and positioning, and deliver world-class go-to-market programs, campaigns, and sales enablement for all Preqin services. We balance creative problem solving with data-driven insights to bring measurable results for our sales teams and clients.
Events
Our team plans events and webinars that bring our brand to life. Located across the globe, our events team fosters collaboration and learning within our industry. We also manage relationships with event partners, organizing our presence at more than 150 industry events each year.
Regional Marketing
Our team shares our unique story across the globe. We build campaigns designed specifically for local audiences, demonstrating how deeply Preqin understands our markets and customers.
Brand, Communications & Partnerships
Our team plays a critical role in fostering Preqin's growth – building its brand via external communications, media, our wide network of marketing partnerships, student and academic programs, and industry influencers. We manage press relations, award programs, and investor communications, while also supporting internal initiatives, such as diversity and inclusion initiatives.
Meet our people
Want to know what it is like to be part of the Marketing & Content Team? Find out from our employees as they give insight into their careers and motivations.
Shinhee Kim
Marketing Manager
"In 2021, I transferred to Marketing from the Research team to support the business growth APAC. I feel grateful for the opportunities I've been given to advance my career."
How can we help you?
Preqin Pro
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Insights
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Contact us
Let us know how we can help – we’re here to answer any questions you might have.