Meet your Marketing & Content Team

Great marketing, communications, and insights lie at the heart of successful teams and companies

Our Marketing & Content Team lives this mantra every day, working hard to share Preqin’s mission, values, and vision with our team members, clients, and the markets. We are always pushing the boundaries to ensure our marketing, communications, and insights are engaging, relevant, and authentic.

To achieve this, we build digital experiences, form partnerships with influential market participants, host events and webinars, create insights through our thought leadership using our data, and generate leads through our campaigns. We’re future-focused and agile to ensure we’re speaking to our audiences on the channels and platforms they prefer.

"As the driving force behind the Preqin brand, our team strives for creative and strategic success that pushes the business forward while helping our talented global team continue to grow and develop."

Michelle Gaines, Chief Marketing & Content Officer

Our teams

Brand, Communications & Partnerships

Play a critical role in our growth, building the Preqin brand via external communications, media, our wide network of marketing partnerships, student and academic programs, and industry influencers. Manage press relations, award programs, and investor communications, while also supporting internal initiatives, such as diversity & inclusion programs.

Marketing Technology & Operations

Unlock the power of analytics and technology to fuel our growth. Driving demand, capturing prospect data, managing SEO and paid media, and building our website are just a few aspects of digital marketing that our tech experts manage.

Content Marketing

Edit and publish in-depth research reports and articles that bring to life a fast-growing area within financial services: alternative assets. In addition to producing a range of digital content, spanning videos, podcasts, and newsletters, we offer commercial thought leadership opportunities to experts from across the global alternatives industry.

Research Insights

Take Preqin’s global multi-asset investment, research, asset allocation, and macroeconomic expertise and apply it in the analysis of our data, delivering actionable research for existing and potential market participants.

Segment Marketing

Be a storyteller and generate demand. We develop product messaging and positioning, and deliver world-class go-to-market programs, campaigns, and sales enablement for all Preqin services. We balance creative problem solving with data-driven insights to bring measurable results for our sales teams and clients.

Events

Plan events and webinars that bring our brand to life. Located across the globe, our events team fosters collaboration and learning within our industry. We also manage relationships with event partners, organizing our presence at more than 150 industry events each year.

Regional Marketing

Share our story across the globe. Our regional marketing team builds campaigns designed specifically for local audiences, demonstrating how deeply they understand our markets and customers.

Meet our people

Want to know what it is like to be part of the Marketing & Content Team? Find out from our employees as they give insight into their careers and motivations

All employee spotlights

Katherine McNulty

VP, Influencer Marketing

"The company was able to accommodate my request for flexible working, which has meant that I’ve been better able to manage my work-life balance during the first few years of my daughter’s life".

Meet Katherine

Abu Taher

Website Manager

"You might think that working in finance and data is dull. Not here at Preqin. It’s dynamic and fast-paced."

Meet Abu

How can we help you?

Preqin Pro

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Insights

Stay on top of the latest developments in alternatives with exclusive industry reports, publications and statistics.

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Contact us

Let us know how we can help – we’re here to answer any questions you might have.

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