Vengo, Inc.

Vengo, Inc. is a technology company specializing in digital out-of-home (DOOH) media, providing a platform that connects media buyers with screen owners to optimize advertising campaigns across programmatically-enabled screens. Founded in 2012 in Bethpage, US, Vengo, Inc. operates a technology and sales platform that facilitates the buying and selling of digital out-of-home media.

The company has successfully raised USD 7 million in Series B funding on December 18, 2018, led by Bioplan USA, Inc. , and participated by various investors. The founders, Brian Shimmerlik and Yousef AlMannaa, have a history of entrepreneurial endeavors in technology and media sectors. Vengo provides a comprehensive turnkey technology and sales platform designed to streamline the buying and selling of digital out-of-home (DOOH) media.

Its core product offerings include access to a network of over 53,000 programmatically-enabled screens situated in diverse venues, including over 35,000 screens within prominent retail locations across the United States. By seamlessly connecting DOOH screens to programmatic channels, Vengo enables media buyers to efficiently reach target audiences at scale, thereby enhancing campaign effectiveness. The company's clientele encompasses media buyers, advertising agencies, and screen owners looking to maximize the profitability of their digital assets. Vengo's solutions are primarily marketed throughout the United States, focusing on major metropolitan areas where advertising demand is high, such as New York City and other urban centers with significant foot traffic.

Vengo's revenue structure is based on transactions that occur between media buyers and screen owners facilitated through its programmatic sales platform. The company leverages partnerships with screen owners to optimize advertising revenue through ongoing management and promotion of available screen inventory. Media buyers utilize Vengo’s platform to access targeted advertising opportunities, driving programmatic revenue for both themselves and their partnered screen owners. The transactions typically involve direct access to advertising slots on Vengo's network, with variable pricing structures based on screen location, audience reach, and engagement metrics.

This model emphasizes creating incremental revenue opportunities for screen owners while ensuring advertisers gain maximum visibility and impact from their campaigns. Vengo, Inc. plans to utilize its recent USD 7 million in Series B funding to further develop its product offerings and expand its market presence. The company is designing new products aimed at enhancing user engagement and advertising effectiveness, with a targeted release in 2020.

Additionally, Vengo aims to expand its operations into new geographic regions, specifically targeting major urban centers outside of its current U. S. markets by the end of 2021. This strategic move is intended to capitalize on the increasing demand for programmatic digital advertising in untapped locations.