TrendKite, Inc.
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TrendKite, Inc. - overview
Established
2012
Location
Austin, TX, US
Primary Industry
Software
About
TrendKite, Inc. specializes in providing advanced media intelligence solutions tailored for public relations and communications teams, enabling clients to enhance their media coverage and engagement strategies effectively. Founded in 2012 by Matt Allison in Austin, Texas, TrendKite, Inc. delivers a media intelligence platform designed for PR professionals.
The company was acquired by Cision Ltd. in January 2019 for USD 225 mn, marking a pivotal moment in its business trajectory. Since its inception, TrendKite has successfully completed 10 deals, contributing to its growth and operational scope. TrendKite offers CisionOne, a comprehensive media intelligence platform that encompasses media monitoring, analytics, influencer engagement, journalist outreach, and social listening.
This platform allows users to track media coverage across various channels, including print, online, TV, radio, and social media, enabling PR professionals to analyze media impact and foster journalist relationships effectively. CisionOne caters to a diverse clientele across North America, Europe, and Asia-Pacific, assisting corporations, agencies, and non-profits in optimizing their communication strategies. TrendKite operates on a subscription-based revenue model, providing clients with ongoing access to its media intelligence services. Clients typically engage in annual contracts that grant them continuous use of media monitoring, reporting tools, and support services.
The company offers tiered subscription plans tailored to different business needs, including advanced features for large enterprises and customizable options for smaller organizations. Following its acquisition by Cision Ltd. , TrendKite aims to leverage its resources for further product development and market expansion. The recent funding from the acquisition will facilitate the enhancement of current offerings and the introduction of new products designed to address evolving client needs.
TrendKite is targeting expansion into additional geographic regions, focusing on increasing its market presence in Europe and Asia-Pacific over the next few years.
Current Investors
Adams Street Partners, Battery Ventures, Noro-Moseley Partners
Primary Industry
Software
Sub Industries
Web Applications, Analytics & Performance Software, Sales & Marketing Software
Website
www.trendkite.com
Company Stage
Acquired
Total Amount Raised
Subscriber access only
TrendKite, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | TrendKite, Inc. | - |
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TrendKite, Inc. - employee data
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