Simple Habit, Inc.
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Simple Habit, Inc. - overview
Established
2016
Location
San Francisco, CA, US
Primary Industry
Internet
About
Simple Habit, Inc. is a technology company specializing in wellness solutions, offering a subscription-based meditation app tailored for busy individuals focused on stress management and personal development through guided sessions. Founded in 2016 in San Francisco, US, Simple Habit, Inc. provides a meditation app aimed at helping users manage stress and improve focus.
The company's latest funding round was a Series A in March 2023, led by Foundation Capital, raising USD 12. 88 mn. The total amount raised by the company stands at USD 12. 88 mn, with a current valuation of USD 39.
42 mn. The company has completed a total of 5 deals to date. Yunha Kim serves as both the Founder and CEO, bringing her experience from previous ventures in the tech space. Simple Habit primarily offers a meditation app designed for busy individuals seeking to manage stress and enhance overall well-being.
This subscription-based mobile application, available on iOS and Android, features over 2000 guided meditation sessions led by experts in mental health and mindfulness. It is marketed towards professionals, students, and anyone pursuing personal development amid a hectic schedule, and targets geographical markets including North America, Europe, and parts of Asia. Simple Habit generates revenue through a subscription model, offering users several pricing plans: a monthly plan at USD 11. 99, a yearly plan at USD 7.
49 per month, and a one-time lifetime access fee of USD 299. This structure allows customers to select their preferred engagement level while ensuring consistent cash flow directly between Simple Habit and its users. In March 2023, Ingenio, LLC, a portfolio company of Alpine Investors, acquired Simple Habit, Inc. , which will be rebranded as Sleep Reset, Inc.
This acquisition positions Ingenio to expand its presence in the holistic wellness market. The funding from the recent Series A will support this transition and development of new products within the holistic lifestyle segment. Specific release dates for upcoming products have not yet been disclosed.
Current Investors
Ingenio, LLC, Y Combinator, New Enterprise Associates
Primary Industry
Internet
Sub Industries
Web Applications
Website
www.simplehabit.com
Verticals
HealthTech, Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Simple Habit, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Simple Habit, Inc. | - |
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