SherrillTree
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SherrillTree - overview
Established
1960
Location
Greensboro, NC, US
Primary Industry
Consumer Products
About
SherrillTree is a supplier of arborist equipment and tree climbing gear, focusing on providing essential tools for professionals in tree care and storm damage management throughout North America. Founded in Greensboro, US, SherrillTree specializes in arborist supplies and tree climbing gear. It was acquired by Platte River Equity on January 10, 2019, from Generation Equity Capital. The company continues to serve the North American market, particularly focusing on the U.
S. and Canada. CEO Alma Hill and Jeff Morris lead the company, which has been operational since 1960. SherrillTree specializes in providing a comprehensive range of arborist supplies and tree climbing gear, catering primarily to professional tree climbers and arborists.
Their core offerings include tree climbing equipment, felling tools, arborist ropes, protective gear, and chainsaws, designed to ensure safety and efficiency in tree care and storm damage cleanup. These products are engineered to perform under demanding conditions, enabling users to effectively manage storm-damaged trees and facilitate line clearance. SherrillTree serves a diverse clientele across North America, including landscape professionals, municipal workers, and utility companies, who rely on high-quality gear to execute their tasks safely and effectively. The company has been operational since 1960 and has established a strong reputation within the arborist community, primarily focusing on the U.
S. market while also reaching customers in Canada and select international markets. SherrillTree generates revenue through direct sales of its extensive product range, with a transaction structure that primarily involves business-to-consumer and business-to-business interactions. Customers can purchase gear directly through the company's website or through partnerships with retail distributors, benefiting from free shipping on orders exceeding USD 99.
The products include notable items such as the Rock Exotica Akimbo 2. 0, various climbing ropes, and chainsaw protective gear, which serve as flagship products in their inventory. Pricing structures are established to cater to both individual consumers and bulk purchases made by commercial clients, allowing for flexibility depending on the size and nature of the transaction. The company emphasizes customer satisfaction with a focus on quality assurance and service, thereby fostering long-term relationships with its client base.
SherrillTree plans to leverage recent funding from their acquisition by Platte River Equity in January 2019 to expand their product offerings and market reach. They are developing new climbing gear scheduled for release in late 2023, targeting both new and existing customers in North America and looking to penetrate additional international markets by 2025. This strategy aims to enhance their competitive edge and meet the growing demand for advanced tree care solutions.
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods
Website
www.sherrilltree.com
Company Stage
Mature
Total Amount Raised
Subscriber access only
SherrillTree - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | SherrillTree | - | ||||||||
| Growth | Completed | SherrillTree | - |
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SherrillTree - employee data


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