Senactive IT Dienstleistungs GmbH

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Senactive IT Dienstleistungs GmbH - overview

Established

2004

Location

Vienna, -, Austria

Primary Industry

Software

About

Senactive IT Dienstleistungs GmbH specializes in providing domain registration services, focusing on premium domain names that empower businesses to establish a robust online presence. Founded in 2004, Senactive IT Dienstleistungs GmbH operates as a domain registration platform under the website Senactive. com. The firm is headquartered in Vienna, Austria.


In July 2009, UC4 Software, a portfolio company of Carlyle Group, acquired Senactive, although specific financial details of the transaction were not disclosed. Senactive. com primarily serves as a domain registration platform offered by HugeDomains. The core service revolves around facilitating the acquisition of premium domain names for various businesses and individuals seeking to establish a strong online presence.


Customers can purchase domains outright or opt for a monthly payment plan, allowing for greater flexibility in financial planning. The platform targets a diverse clientele that includes entrepreneurs, small businesses, and established enterprises across various sectors. Geographically, these products are marketed globally, catering to customers looking to secure unique and memorable web addresses that align with their brands. The platform emphasizes user experience and privacy, integrating essential functionalities such as WhoIs Privacy Protection, ensuring that customers' personal information remains secure after purchase.


The revenue model of Senactive. com is primarily structured around the sale of domain names, with transactions occurring through both direct purchases and payment plans. Customers can buy a domain outright for a set price or enter a monthly payment agreement, typically spanning 24 months. This transactional structure allows for flexibility, appealing to a wide range of customers who may prefer spreading costs over time.


The pricing for domains varies, with featured listings such as SenActive. com priced at USD 6,195, and an option for customers to pay USD 258. 13 monthly under a payment plan. This revenue stream is supported by additional offerings, including optional WhoIs Privacy Protection services, which enhance customer privacy for a fee after the first year.


The combination of these services facilitates a steady income stream while fostering long-term customer relationships. Following its acquisition in July 2009, Senactive plans to leverage its resources for expanding its market reach. The focus will be on enhancing its domain registration services and possibly developing new offerings to attract a broader audience. Specific upcoming products or feature upgrades have not been disclosed, nor have specific geographic markets targeted for expansion.


The rationale behind these strategies will likely be supported by resources pooled from the acquisition.


Current Investors

Carlyle Group, Automic Software GmbH

Primary Industry

Software

Sub Industries

Analytics & Performance Software

Website

www.senactive.com

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Senactive IT Dienstleistungs GmbH - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedSenactive IT Dienstleistungs GmbH-

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