SBAR Endurance Incorporated

SBAR Endurance Incorporated operates a platform focused on booking and managing athletic events, including running, cycling, and triathlons, catering to both casual participants and competitive athletes. Founded in 2016, SBAR Endurance Incorporated is based in San Francisco, US, and specializes in organizing athletic events. The company has successfully completed six funding deals, with the latest being a Series B round on June 6, 2022, which raised USD 60. 000 mn from investors including Craft Ventures, EQT, and Y Combinator.

The current valuation of the company is USD 414. 655 mn, reflecting its growth in the event management sector. The company’s co-founders, Alex Rose and Sam Browne, have backgrounds in entrepreneurship, contributing to the firm’s strategic direction. Let’s Do This specializes in facilitating the booking and management of a diverse array of athletic events, including running, cycling, triathlons, and obstacle courses.

The platform allows users to discover, book, and share experiences tailored to their interests, whether they prioritize competition or casual participation with friends. By focusing on providing an accessible and user-friendly interface, Let’s Do This aims to cater to a wide range of customers, including amateur athletes, fitness enthusiasts, and event organizers in various geographical markets such as the United States and the United Kingdom. The company’s offerings enhance customer satisfaction, leveraging a best price guarantee and partnerships with event organizers to streamline the booking process, fostering a community of active participants drawn to unique and memorable experiences. Let’s Do This generates revenue through a direct-to-consumer model, where customers book events via the platform.

The transaction structure is primarily based on booking fees associated with individual events, which may vary depending on the nature and scale of each event. Customers benefit from a user-friendly booking process that includes features such as price guarantees and event categorization. Specific pricing plans for events are not disclosed, but the company’s focus on providing a variety of event types indicates a potential range of fees corresponding to different athletic activities. Additionally, by functioning as an official booking partner for event organizers, Let’s Do This engages in partnerships that contribute to its revenue stream.

In June 2022, SBAR Endurance Incorporated raised USD 60. 000 mn in Series B funding, co-led by Craft Ventures and Headline. The funding will be utilized to extend the company’s verticals in the live events and experiences space. The company aims to launch new products designed for a broader audience of event participants and organizers, with plans to expand into additional geographic markets.

Specific regions targeted for expansion include Europe and Asia, aiming for implementation by the end of 2023.