Penetrace AS
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Penetrace AS - overview
Established
2007
Location
Oslo, -, Norway
Primary Industry
Software
About
Penetrace AS is a software-as-a-service (SaaS) provider focused on enhancing operational effectiveness through data-driven insights and marketing optimization tools. Founded in 2007 and headquartered in Oslo, Norway, Penetrace AS specializes in delivering actionable insights for media budgeting and campaign effectiveness. The company was acquired by Verdane Capital Advisors from Skagerak Venture Capital in September 2018. Penetrace offers a SaaS platform that transforms data into actionable insights, leveraging machine learning to optimize media budgets and improve marketing campaign effectiveness.
The platform serves a diverse clientele, including several hundred brand owners primarily in North America and Europe, allowing them to monitor key performance indicators throughout the purchasing process. In the most recent financial year of 2022, Penetrace reported a revenue of USD 3. 01 mn and an EBITDA of USD 28,928. 8.
Penetrace AS is focused on developing new products aimed at expanding its service offerings. The company plans to enhance its platform's capabilities to further assist brands in optimizing marketing strategies. Additionally, it is exploring expansion into new geographic regions, with specific targets in Europe by 2025. The recent acquisition funding will support these initiatives, allowing Penetrace to invest in product development and market penetration strategies.
Current Investors
Verdane
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Analytics & Performance Software, Sales & Marketing Software, Storage Management Software
Website
www.penetrace.com
Verticals
Research (Non-Medical)
Company Stage
Mature
Total Amount Raised
Subscriber access only
Penetrace AS - timeline of key events
Penetrace AS - financials
| Fiscal Year Ended | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 6,237,367 | 11,023,808 | 18,404,137 | 22,788,159 | 27,785,719 | 30,153,171 | 31,283,234 | 36,004,378 | 38,096,531 | 36,225,134 | 29,899,134 | 29,199,932 | - | - | - |
| % Revenue Growth (YoY) | - | 76.7% | 66.9% | 23.8% | 21.9% | 8.5% | 3.7% | 15.1% | 5.8% | (4.9%) | (17.5%) | (2.3%) | - | - | - |
| EBITDA (USD) | (2,557,211) | (1,580,938) | 924,357 | 1,040,300 | 1,375,823 | 1,417,403 | 2,010,489 | 1,421,090 | 3,383,953 | (2,820,015) | (2,678,668) | 1,308,915 | - | - | - |
| Operating Income (USD) | (2,890,115) | (2,444,116) | 272,153 | 266,555 | 1,109,546 | 655,760 | 1,237,763 | 645,693 | 2,653,349 | (3,102,645) | (3,029,530) | 928,027 | - | - | - |
| Operating Margin | (46.3%) | (22.2%) | 1.5% | 1.2% | 4.0% | 2.2% | 4.0% | 1.8% | 7.0% | (8.6%) | (10.1%) | 3.2% | - | - | - |
| % EBITDA Margin | (41.0%) | (14.3%) | 5.0% | 4.6% | 5.0% | 4.7% | 6.4% | 3.9% | 8.9% | (7.8%) | (9.0%) | 4.5% | - | - | - |
| NET Income (USD) | (2,966,181) | (2,572,132) | 87,261 | 135,398 | 2,288,001 | 1,554,578 | 735,176 | 60,906 | (1,528,822) | (2,545,756) | (2,474,289) | 120,002 | - | - | - |
| % Net Margin | (47.6%) | (23.3%) | 0.5% | 0.6% | 8.2% | 5.2% | 2.4% | 0.2% | (4.0%) | (7.0%) | (8.3%) | 0.4% | - | - | - |
Penetrace AS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Penetrace AS | - |
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Penetrace AS - employee data
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