My Fit Foods LLC

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My Fit Foods LLC - overview

Established

2006

Location

Austin, TX, US

Primary Industry

Retail

About

My Fit Foods LLC provides nutritious meal solutions tailored for health-conscious consumers, focusing on ready-to-eat meals high in protein and low in preservatives, enabling convenient and healthy eating choices. Founded in 2006, My Fit Foods LLC is based in Austin, US, and specializes in healthy meal solutions. Mario Mendias serves as the CEO and is also the founder of the company. My Fit Foods has undergone three funding deals, with the most recent investment occurring in September 2016 from the American Farm Bureau Federation in collaboration with TSG Consumer Partners, though financial terms were not disclosed.


My Fit Foods offers a variety of healthy meal options, including ready-to-eat meals, snacks, and meal plans available through Fit Club subscriptions. The meals are prepared with 100% pure extra virgin olive oil and low glycemic carbohydrates, and most are gluten-free, catering to a diverse clientele in urban markets across the United States. My Fit Foods primarily generates revenue through direct-to-consumer sales and subscription services. Membership in the Fit Club provides customers with discounted meals, typically priced between USD 7 and USD 9 based on protein content.


Their flagship products, like the Bangin’ Breakfast Burrito and Beef Pot Roast, are promoted as healthy, with a commitment to social responsibility enhancing customer loyalty through meal donations for every purchase. My Fit Foods plans to leverage recent funding from the September 2016 investment to launch new products aimed at expanding its market presence. The company is targeting growth in new geographic regions, focusing on urban cities across the U. S.


by the end of 2025. Specific details regarding product launches and the exact nature of their expansion plans will rely on the successful deployment of the funds raised.


Current Investors

Marlin Equity Partners

Primary Industry

Retail

Sub Industries

Food, Retail

Website

www.myfitfoods.com

Total Amount Raised

Subscriber access only

My Fit Foods LLC - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedMy Fit Foods LLC-
GrowthCompletedMy Fit Foods LLC-
GrowthCompletedMy Fit Foods LLC-

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