mikai Inc.

Based in Japan, mikai Inc. operates as a VTuber agency and studio rental service, specializing in the production and management of virtual content creators for diverse markets. Founded in 2016 in Tokyo, Japan, mikai Inc. is primarily engaged in managing VTubers and providing studio rental services.

The firm has completed 3 deals, with its most recent funding round being a Series B, raising JPY 115. 000 mn from investors including Cluster Co. , Ltd. , W ventures, and gumi ventures.

The company was co-founded by Andrew Hardwick, Natalia Lewis, and Tom Stone, who have a history of involvement in the tech and entertainment sectors. mikai Inc. primarily operates as a VTuber agency and studio rental service, focusing on the production and management of virtual content creators. Their core offerings include the operation of Re:AcT, a VTuber agency that supports talent in creating and distributing engaging digital content.

This agency serves a diverse client base, including content creators, entertainment companies, and technology platforms that leverage virtual personalities for marketing and audience engagement. Additionally, the company's studio rental services provide a state-of-the-art environment for content production, catering to both individual creators and corporate clients. These services are actively marketed and utilized in Japan and are expanding towards international markets that are increasingly embracing virtual entertainment. mikai Inc.

generates revenue through various transactional models, including partnerships with VTubers and studio rental agreements. The agency structure supports talent through contractual agreements, where revenue is derived from subscription fees, sponsorship deals, and advertising revenues generated by the content produced. For studio rentals, clients are charged based on usage; this may include hourly or daily rates, tailored packages for extended rentals, and additional services such as technical support and production assistance. The flagship services offered, primarily through the agency, capitalize on the growing demand for virtual entertainers, while studio rentals attract both emerging and established content creators looking to produce high-quality digital media.

In November 2024, Ichi Nana Inc. , a portfolio company of Woori Venture Partners and Prometheus Capital, acquired a majority stake in mikai Inc. , aiming to accelerate 17LIVE's VTuber business and enhance global expansion through virtual IP. Recent funding will be utilized to support the development of new products and the expansion into new markets, with a focus on increasing their presence in international regions that are adopting virtual entertainment.