Maxxton B.V.

Maxxton B. V. specializes in providing advanced reservation and property management systems designed for the holiday park, campsite, and vacation rental industries, focusing on enhancing operational efficiency and guest satisfaction. Founded in 1998 in Middelburg, Netherlands, Maxxton B.

V. delivers tailored management solutions for the hospitality sector. The company has successfully completed 3 deals, with its latest funding round being a Trade Sale of USD 23. 60 mn led by Choice Hotels International, Inc.

, raising a total of USD 23. 60 mn. The CEO is Ruben De Looff. Maxxton is a leading provider of reservation and property management systems tailored specifically for the holiday park, campsite, and vacation rental sectors.

Core offerings include the Maxxton Reservation Manager, which streamlines the reservation process across multiple channels, and the Revenue Manager, which employs AI-driven dynamic pricing to optimize revenue based on real-time demand forecasts. Their platform also features a Customer Care Manager, Owner Manager, and various web management tools designed to enhance the user experience for guests and property owners alike. By focusing on operational efficiency, Maxxton enables its clients to significantly improve occupancy rates, maximize revenue, and enhance guest satisfaction through features such as personalized booking flows, loyalty programs, and self-service tools. Maxxton serves a diverse client base across Europe, North America, and Asia, providing solutions that cater to the unique needs of each geographical market.

Maxxton's revenue model is primarily structured around subscription-based services, allowing clients to access a suite of integrated management tools designed for the hospitality industry. The company offers various pricing plans that align with the scale and specific needs of their clients, which often include parks, resorts, and vacation rental managers. Transactions typically involve monthly or annual fees for access to core products such as the Reservation Manager and Revenue Manager, with optional add-ons available for features like custom integrations and enhanced support. This transactional framework facilitates a steady revenue stream as clients utilize these services to manage bookings, enhance customer interactions, and streamline operations.

While specific pricing details for individual products and services are not disclosed, the emphasis on delivering comprehensive, user-centered management solutions remains a focal point of Maxxton's business strategy. Maxxton B. V. is focused on developing new products to enhance its service offerings and plans to expand its market presence in Europe, North America, and Asia by 2025.

The recent Trade Sale funding of USD 23. 60 mn will be utilized to support product development and market expansion initiatives.