Maroo

Maroo is a business management platform designed for creatives, providing essential tools for invoicing, payment processing, and contract management to enhance operational efficiency. Founded in 2020 by Alexey Nikityuk, Maroo is headquartered in New York, US. It focuses on empowering creatives by offering tailored business management solutions. Maroo offers a comprehensive business management platform tailored specifically for creatives, enabling them to streamline their invoicing, payment processing, and contract management.

The core product allows users to create and send professional invoices while providing multiple payment options, including credit card and ACH payments, thereby enhancing cash flow and reducing processing fees. Maroo's integrated platform facilitates project management and communication with clients, allowing small to medium-sized businesses across various sectors, including photography, event planning, and entertainment, to efficiently manage their operations. The platform is designed to serve clients primarily in the United States and Mexico, helping over 12,000 businesses to simplify their workflows and financial operations. Maroo generates revenue through a transaction model that includes payment processing fees associated with client transactions and subscription plans for access to its suite of tools.

Clients, including photographers and event planners, utilize Maroo to send invoices, accept payments, and manage contracts, resulting in a seamless cash collection process. The platform allows users to control who pays processing fees, which can enhance profitability for businesses. While specific pricing structures are not disclosed, Maroo's offerings are designed to be competitive, helping clients save on transaction costs while benefiting from features like integrated payroll and automated bill pay. This business-to-business model fosters partnerships with various creative professionals, enhancing their financial management capabilities.

In April 2026, Helium Ventures acquired Maroo from Y Combinator, Acrobator Ventures, TriplePoint Capital, VentureSouq, Pioneer Fund, Unpopular Ventures, and Leonis Investissement. Financial terms of the transaction were not disclosed. The acquisition enables Helium Ventures to expand its portfolio by adding a business management and payments platform serving wedding and event professionals, supporting its strategy to own and scale software companies addressing operational workflows in underserved service-based sectors.