MarcomCentral

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MarcomCentral - overview

Established

1999

Location

Solana Beach, CA, US

Primary Industry

Software

About

MarcomCentral, based in Solana Beach, California, provides digital asset management and distributed marketing solutions that streamline marketing processes for businesses. Founded in 1999 in Solana Beach, California, MarcomCentral specializes in digital asset management solutions. The company does not have known subsidiaries or significant pivots in strategy since its inception. The founder's history is not publicly documented.


MarcomCentral has successfully completed 3 funding deals, with the latest round involving Cloudbreak Capital's acquisition of PTI Marketing Technologies, although financial terms are undisclosed. MarcomCentral offers a comprehensive suite of digital asset management and distributed marketing solutions, with its core product being MarcomCentral Core. This modern brand portal allows small marketing teams to organize, access, and customize their marketing assets seamlessly. It serves a diverse client base across industries such as healthcare, finance, and retail, providing tailored solutions that enhance marketing efforts through effective customization and distribution of collateral.


MarcomCentral generates revenue through a subscription-based model, charging clients for access to its marketing solutions, including MarcomCentral Core and FusionPro. Clients typically engage through direct partnerships that allow for customized implementations, with fees structured on an annual or monthly basis. Revenue streams derive from tiered pricing based on usage, ensuring scalability for clients, including well-known companies like Delta Vacations and BIGGBY® COFFEE. MarcomCentral plans to leverage recent funding to develop new products aimed at enhancing its digital marketing solutions.


The company is also targeting expansion into new geographic markets across North America and Europe by the end of the fiscal year. The acquisition of PTI Marketing Technologies will support these initiatives, enabling MarcomCentral to broaden its service offerings and enhance its market reach.


Current Investors

CloudBreak Capital, Ricoh, Ricoh

Primary Industry

Software

Sub Industries

Software

Website

www.marcom.com/

Verticals

Cloud Computing

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

MarcomCentral - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedMarcomCentral-
BuyoutCompletedMarcomCentral-
BuyoutCompletedMarcomCentral-

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