lighterliving

LighterLiving is a wellness company specializing in fitness solutions, particularly through their AeroPilates brand. They provide online guided exercises and personalized training programs to promote better health and well-being. Founded in 2008 in Cambridge, US, LighterLiving focuses on wellness solutions, particularly utilizing the AeroPilates brand established by wellness coach Marjolein Brugman. The company has raised USD 3.

000 mn in total funding through 2 deals, with the latest funding being a Series A round led by Flybridge Capital Partners that also amounted to USD 3. 000 mn. Christine Rosche is currently the CEO. LighterLiving specializes in wellness and fitness solutions centered around the AeroPilates brand.

Their offerings include a subscription-based online platform for guided AeroPilates exercises and tailored training programs, which enhance physical and mental well-being through effective exercise regimens and holistic practices. Their services cater to individuals seeking to improve fitness levels and overall health, with availability in both the US and international markets, including Europe. LighterLiving's revenue is generated through a subscription model allowing access to a library of curated AeroPilates exercises for a monthly fee of USD 9. 99, along with customized training packages priced at USD 250 for two sessions.

This approach integrates both recurring subscription revenue and direct-to-consumer services, supporting their commitment to enhancing users' fitness and quality of life. LighterLiving has recently gone out of business.