Kracie Holdings

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Kracie Holdings - overview

Established

1887

Location

Tokyo, Tokyo, Japan

Primary Industry

Retail

About

Kracie Holdings is a diversified Japanese company engaged in pharmaceuticals, daily necessities, and food products, focused on enhancing consumers' quality of life through innovative solutions. Founded in 1887, Kracie Holdings is a Tokyo-based company specializing in pharmaceuticals and consumer goods. The company underwent significant changes in ownership, with a recent Trade Sale in March 2012, resulting in its acquisition by Hoyu Co. , Ltd.


for JPY 25 billion. Kracie Holdings has completed a total of 3 deals, with the latest being in 2012. The founder's specific history is not detailed, and there are no references to additional companies that they may have founded. Kracie is a diversified company specializing in pharmaceuticals, daily necessities, and food categories.


Their core product offerings include over-the-counter medications, personal care items, and various food products aimed at enhancing the quality of life for consumers. The company focuses on addressing specific consumer needs through innovative solutions, such as health supplements that promote wellness and beauty products designed for skin care. Kracie's customer base includes both individual consumers and business clients, with products sold in various geographical markets including Japan, Southeast Asia, and North America. The end users of their products span from health-conscious individuals seeking dietary supplements to families looking for reliable household essentials, indicating a broad appeal across diverse demographic segments.


In the most recent fiscal year, Kracie reported a revenue of JPY 864,000,000. The company generates revenue through a multifaceted business model that includes direct-to-consumer sales as well as partnerships with retailers and wholesalers. Transactions typically occur through well-established distribution channels, where products are made available in retail stores and online platforms, facilitating access for a wide array of consumers. The company may have structured pricing plans that cater to different market segments, particularly for their flagship products in the pharmaceutical and personal care categories.


For instance, their over-the-counter medicines and skincare items could be bundled or sold individually, allowing for flexibility in purchasing decisions. The combination of direct sales and retail partnerships enhances their market presence and ensures a steady flow of revenue from both individual and bulk transactions. Looking ahead, Kracie Holdings is focused on developing new products and expanding into new markets. Specific details on upcoming product launches have not been disclosed.


The company has plans to increase its market presence in Southeast Asia and North America. The JPY 25 billion raised in the 2012 Trade Sale is anticipated to support these initiatives, following the acquisition by Hoyu Co. , Ltd. In June 2009, Hoyu acquired a 60% majority stake in Kanebo from Kracie.


This strategic move reflects the company's commitment to adapting and evolving within the competitive landscape.


Primary Industry

Retail

Sub Industries

Drug Stores/Convenience Stores

Website

www.kracie.co.jp

Verticals

Manufacturing

Company Stage

Acquired

Total Amount Raised

Subscriber access only

Kracie Holdings - financials

Fiscal Year EndedMar 31, 2005
Revenue (USD)-
% Revenue Growth (YoY)-
EBITDA (USD)-
Operating Income (USD)-
Operating Margin-
% EBITDA Margin-
NET Income (USD)-
% Net Margin-

Kracie Holdings - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedKracie Holdings-
Trade SaleCompletedKracie Holdings-
BuyoutCompletedKracie Holdings-

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Kracie Holdings - employee data

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