kale
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kale - overview
Established
2021
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Based in New York, US, and founded in 2021 by Isha Patel (CEO), and Luis Molina (CTO), Palette Technologies, Inc. , doing business as, Kale, is a start-up that encourages loyal customers of a product to advertise the products they consume. In March 2022, Palette Technologies, Inc. raised USD 3.
75 million in seed funding led by new investor Forerunner Ventures, with participation from another new investor Pear VC. Kale has devised a method in which returning buyers of a product will receive monetary incentives ranging from 5% to 100% of the price paid if the consumers publish a review of the product on social media. This approach is used to increase product reach through word-of-mouth marketing, as opposed to past marketing techniques that paid influencers large sums of money for a poor job.
Current Investors
Forerunner Ventures, Pear VC
Primary Industry
Marketing/Advertising
Sub Industries
Public Relations & Communications, eMarketing/Digital Marketing
Website
www.kalecard.com
Verticals
Social Media
Company Stage
Angel & Seed
Total Amount Raised
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