Ipsos Group

Founded in 1975 and headquartered in Paris, France, Ipsos Group specializes in global market research and public opinion analysis, providing valuable insights across diverse industries to guide strategic decision-making. Ipsos Group, established in 1975 in Paris, France, operates as a leading market research firm, offering services in opinion polling, brand communication studies, and customer experience evaluations. The company was founded by a consortium of researchers and has expanded its global presence, with offices in 90 markets across North America, Europe, Asia Pacific, and Latin America. Ipsos has not undergone any known changes in business strategy or subsidiary formations throughout its history.

The company is currently led by a team of CEOs including Alex Gronberger, Amit Adarkar, and Ben Page among others. Ipsos specializes in global market research and public opinion analysis, offering a comprehensive suite of services aimed at providing actionable insights for a diverse range of industries. Their core product offerings include opinion polling, innovation research, brand communication studies, and customer experience evaluations, all designed to help organizations understand societal trends and consumer behavior. These services are utilized by a variety of clients, from multinational corporations to local businesses, across multiple sectors including healthcare, finance, consumer goods, and technology.

Ipsos operates in 90 markets worldwide, with significant footprints in North America, Europe, Asia Pacific, and Latin America, making their offerings accessible to a broad client base that encompasses both B2B and B2C markets. The revenue model for Ipsos is structured around service-based contracts and partnerships, with transactions typically occurring through project-based agreements. Clients engage Ipsos for specific research projects, resulting in customized studies that meet their unique needs. This can involve subscription services for ongoing insights or one-time research initiatives tailored to a particular question or challenge faced by the client.

While specifics of pricing plans are not disclosed, the firm’s primary offerings, such as innovation research and opinion polling, form the basis of their revenue generation. The company's diverse client portfolio reflects a balance of direct-to-consumer engagements and business-to-business transactions, enabling Ipsos to maintain a robust financial position in the market research industry.