Infutor Data Solutions, Inc.

Infutor Data Solutions, Inc. provides advanced consumer intelligence solutions, leveraging proprietary identity and behavioral data to enhance marketing strategies and consumer engagement for businesses across various sectors. Infutor Data Solutions, Inc. , founded in 2003, is based in Texas, US, and specializes in consumer intelligence.

The firm was acquired by Verisk Analytics, Inc. from Norwest Venture Partners in February 2022, further expanding its marketing solutions capabilities. Gary Walter, the founder and current CEO, has a history of founding other ventures prior to Infutor. Infutor Data Solutions offers consumer intelligence solutions that utilize proprietary identity and behavioral data from Infutor and Jornaya.

Key offerings include advanced data solutions for consumer insights, lead intelligence, TCPA consent verification, and marketing personalization, serving clients such as insurance carriers, mortgage lenders, banks, credit unions, and educational institutions in the US. The integration of accurate identity data with real-time shopping signals helps businesses target their marketing effectively. Infutor Data Solutions generates revenue through a subscription model and partnerships focused on B2B engagements. Clients pay for access to the company's comprehensive data solutions, which enhance first-party data and verify TCPA consent.

Revenue is derived from transactions involving tailored services for marketing personalization and consumer insights, with pricing plans based on customization and scalability. They provide offerings such as identity scoring, attribute enrichment, and in-market shopping signals. Following the acquisition by Verisk Analytics, Inc. on February 24, 2022, Infutor Data Solutions aims to enhance its product offerings by launching new consumer intelligence solutions designed to optimize marketing strategies across targeted industries.

The company plans to expand into new geographical regions, specifically aiming for greater penetration in the insurance sector. Recent funding will be utilized to support the development of these upcoming solutions, ensuring alignment with market demands and client needs.