Hayward Industries, Inc.

Hayward Industries, Inc. is a leading manufacturer of innovative pool equipment, offering a wide range of products designed to enhance the pool experience for both residential and commercial clients. Founded in 1925 and headquartered in Berkeley Heights, US, Hayward Industries, Inc. specializes in pool equipment manufacturing.

The company has undergone strategic pivots to expand its product lines and services, focusing on automation and energy efficiency in pool maintenance. The CEO is Charles Hayward, with a notable history in the pool industry. The company received significant investment in June 2017, which allowed it to further its innovations and market reach. Hayward Industries, Inc.

specializes in manufacturing a comprehensive range of residential and commercial pool products, including pumps, filters, heaters, sanitization systems, and automation solutions. Their flagship offerings include the Expert Line® products and the OmniX wireless automation system, which provide pool owners with enhanced control and efficiency in maintaining their pools and spas. These products are designed to reduce energy costs and maintenance time, allowing users to enjoy their outdoor spaces more fully. Hayward serves a diverse client base, including pool builders, service professionals, and homeowners.

Their products are distributed across North America, Europe, and select markets in Asia and Australia, ensuring a broad geographical reach in the pool and outdoor living sectors. Hayward Industries generates revenue through a multi-channel distribution model that encompasses direct sales to consumers as well as partnerships with retailers and wholesalers. In 2017, the company reported a revenue of USD 647. 00 mn.

The company offers a loyalty program called Hayward Rewards®, which incentivizes consumers to earn points on eligible purchases, further driving sales. Transactions typically involve the sale of individual pool products, such as pumps and filters, alongside service agreements for maintenance and support. Their product pricing structure is tiered based on features and capabilities, allowing for straightforward purchasing decisions for both B2B clients and end consumers. By combining innovative technology with quality products, Hayward positions itself as a leader in the pool equipment market, enhancing its revenue potential through both direct consumer sales and professional partnerships.

Hayward Industries, Inc. aims to further innovate its product offerings by launching new automation solutions in the coming years. The company is targeting expansion into emerging markets in Asia and Latin America by 2025, leveraging recent investments from CCMP Capital Advisors and MSD Partners to support these initiatives. The partnership will facilitate the development of cutting-edge products that align with their strategic growth objectives.