Haus & Co. LLC

Haus Beverage, Inc. is a US-based manufacturer of low-alcohol apéritifs, focusing on providing modern consumers with innovative and responsibly sourced drink options that enhance social drinking experiences. Founded in 2019 in Venice, US, Haus Beverage, Inc. specializes in crafting a range of apéritifs.

The company went through a strategic acquisition in June 2023 by The Naked Market, enabling it to relaunch and expand its market presence. The founders are Facundo Romero and Lucy Ali, with Harrison Fugman serving as CEO. The latest funding round was a Series A, raising USD 17. 00 mn, bringing the total amount raised to USD 17.

00 mn. Haus primarily offers a range of apéritifs designed for modern consumers seeking lower-alcohol alternatives to traditional spirits. Their core product lineup includes three flagship flavors: Rose Rosé, Citrus Flower, and Grapefruit Jalapeño, each crafted from a blend of fruits, herbs, and botanicals. These products are marketed as cleaner, responsibly sourced options, appealing to wine and cocktail enthusiasts looking for refreshing and innovative drinking experiences.

The apéritifs are designed for versatile usage, whether enjoyed independently or mixed with soda or tonic, making them suitable for various social settings, from intimate gatherings to festive celebrations. Haus products are sold directly to consumers via their e-commerce platform, targeting markets across the United States, particularly in urban areas where consumers are more likely to seek premium, artisanal beverage options. Haus generates revenue primarily through direct-to-consumer sales via their online store, where customers can purchase individual bottles or curated packs, such as the Variety 3-Pack or the 6-Pack of their best-selling flavors. The pricing structure includes options for bulk purchases, allowing customers to save when buying multiple bottles, with a standard price of USD 99.

99 for a set of three. By leveraging sales promotions, such as seasonal discounts, Haus enhances its attractiveness to potential customers, thereby increasing transaction volume. The company’s revenue model is supported by a strong focus on e-commerce, facilitating a seamless purchasing experience for consumers while directly managing customer relationships and order fulfillment. This ensures that Haus maintains control over product distribution and enhances its brand visibility in the competitive beverage market.

Haus Beverage, Inc. plans to utilize the recent funding from the Series A round to support the relaunch of its product line and expand its market presence. The company is designing new products aimed at diversifying its offerings, with several new flavors expected to be introduced in the upcoming year. Additionally, Haus is targeting expansion into new geographic regions, focusing on major urban markets across the United States by the end of 2024.

The acquisition by The Naked Market is a pivotal step in facilitating these growth initiatives.