Guinness Transporters Limited

Based in Uganda, Guinness Transporters Limited specializes in ride-hailing services, leveraging a network of drivers to provide safe and efficient transportation solutions through its innovative app. Guinness Transporters Limited, founded in 2015, is headquartered in Kampala, Uganda. The company primarily operates in the ride-hailing sector, connecting passengers with motorcycle taxi drivers. The founders include Alastair Sussock, Maxime Dieudonné, and Rapa Ricky, while Rob Sanford serves as the CEO.

The company has successfully completed three funding deals, with the most recent being a Series A round in December 2021, raising USD 1. 1 mn from CRE, which brought its total amount raised to USD 1. 1 mn. SafeBoda operates primarily in the ride-hailing sector, providing safe and affordable motorcycle taxi services through the SafeBoda app.

This app connects passengers with vetted drivers, focusing on safety and comfort in congested urban areas. The service is available in several East African countries, including Uganda and Kenya, adapted to local transportation needs. SafeBoda generates revenue through transaction fees collected from rides booked via its app. Passengers pay fares based on distance and time, with SafeBoda retaining a percentage as commission.

This model facilitates direct engagement with riders while offering opportunities for driver earnings. Revenue potential also exists through partnerships, although specifics on these arrangements are not disclosed. Following the most recent funding round in December 2021, Guinness Transporters Limited plans to utilize the raised funds to expand its services in Uganda and Nigeria. The company is focused on scaling its transportation app to introduce new payment and financial services for its customers, which includes passengers, drivers, and merchants.

These initiatives aim to enhance the overall service offerings and accommodate a growing customer base.