Freedom Finance Ltd.

Based in the UK, Freedom Finance Ltd. offers a data-driven marketplace for credit brokerage, connecting customers with suitable loan, credit card, and car finance options from various lenders. Freedom Finance Ltd. operates as a credit brokerage company, facilitating connections between consumers and financial offerings.

Founded in 2007 and headquartered in Manchester, UK, it has undergone a strategic acquisition by Target Group in August 2014, part of Pollen Street Capital’s portfolio. The company is led by CEO Bernard Crosswell, alongside Emma Steeley. The firm has completed one notable deal since its inception. Freedom Finance Ltd.

specializes in credit brokerage, connecting customers with over 50 UK lenders to provide tailored financial solutions. Their offerings include personal loans, secured loans, mortgages, credit cards, and car finance. The platform's smart search mechanism conducts soft credit checks, ensuring users can explore suitable borrowing options without impacting their credit scores. This service aims to cater to a broad audience, especially those underserved by traditional credit services.

In the most recent financial year 2025, Freedom Finance Ltd. reported a revenue of USD 20. 20 mn with an EBITDA of USD -1. 20 mn.

Revenue generation is primarily through commission fees charged by lenders when users are matched with financial products, aligning the company's success with customer satisfaction. Looking ahead, Freedom Finance Ltd. aims to expand its product offerings and geographical reach. Although specific new products or services are not detailed, the company is focused on enhancing its marketplace capabilities.

The acquisition by Target Group is expected to bolster its operational strategies. Freedom Finance Ltd. intends to utilize insights gained from user data and partnerships to refine its services and potentially explore expansion into new UK regions, aiming to enhance accessibility to varied credit products.