Flipp Corporation

Flipp Corporation is a digital marketplace that enhances consumer savings by providing a mobile app and online platform to aggregate digital flyers and coupons, empowering users to find the best deals efficiently. Flipp Corporation, founded in 2006, operates primarily as a digital marketplace focused on helping consumers save money by aggregating weekly digital flyers and coupons. The company is headquartered in Toronto, Canada. Its founder, David Au-Yeung, has a background in technology and entrepreneurship.

In August 2023, Truelink Capital acquired Flipp Corporation from General Atlantic and Green Brook Capital Management for undisclosed financial terms. The company has raised a total of USD 61. 00 mn, including the latest funding round, which was a GROWTH round led by General Atlantic. Flipp operates a digital marketplace designed to enhance consumer savings through its primary offerings, including a mobile application and an online platform that aggregate weekly digital flyers, coupons, and a personalized shopping list service.

The Flipp app enables users to browse and search for deals from over 2,000 retailers, allowing consumers to find products at competitive prices. Customers can add their loyalty cards to the app, eliminating the need to carry physical cards and facilitating seamless coupon clipping for in-store savings. Flipp's products primarily serve North America, particularly the United States and Canada, targeting a broad demographic of budget-conscious shoppers and busy families. Flipp generates revenue through partnerships with retailers and advertisers, leveraging a business-to-consumer (B2C) model to connect users with promotional content.

Retailers pay for enhanced visibility or promotional features within the Flipp platform, creating a direct revenue stream from ad placements and featured promotions. Users benefit from curated deals and savings opportunities without incurring subscription fees. The app, as the flagship service, drives user engagement and facilitates transactions between consumers and retailers, with a pricing model structured around securing placement and visibility on the platform. Following the acquisition in August 2023, Flipp intends to expand its service offerings and pursue new growth avenues both organically and through potential strategic acquisitions.

The recent funding will support these initiatives, allowing Flipp to enhance its product lineup and potentially enter new markets. Specific plans for geographic expansion have not been disclosed, but the company aims to leverage its new resources to solidify its market presence and innovate within the digital marketplace.