Fireplace

Fireplace, headquartered in Hong Kong, was founded in 2025. The company focuses on providing high-efficiency fireplace and heating solutions. In February 2026, Fireplace secured USD 1. 5 mn in pre-seed funding led by Frachtis, with participation from White Star Capital.

The core offerings of the company encompass a range of advanced fireplace products designed for both residential and commercial applications. These products include high-efficiency fireplaces and heating solutions that not only provide warmth but also enhance aesthetic appeal. Designed to address common issues such as energy efficiency and environmental impact, these fireplaces utilize innovative technologies to minimize emissions and optimize fuel consumption. The target customer base includes homeowners seeking sustainable heating options, as well as commercial entities like hotels and restaurants that require robust heating solutions to create a comfortable atmosphere.

The company's products are strategically marketed in diverse geographical regions, including North America and parts of Europe, where there is a growing demand for environmentally friendly heating alternatives. The company generates revenue through a direct-to-consumer sales model as well as partnerships with retailers and wholesalers. Transactions typically involve customers purchasing the flagship fireplace products directly from the company's website or through authorized retail partners. The revenue structure is primarily based on one-time purchases, with some offerings potentially including installation services for an additional fee.

Pricing plans are structured to accommodate various consumer segments, ensuring accessibility while maintaining product quality. This approach not only caters to individual homeowners but also establishes workable relationships with commercial clients who require bulk purchasing options for their heating needs. In February 2026, the company plans to use this funding to support its growth and further development of its terminal. Upcoming products include innovative fireplace designs aimed at enhancing energy efficiency and aesthetic appeal.

Fireplace is also targeting expansion into markets across Asia and Europe by the end of 2027, aligning new product launches with these geographic developments.