Envie de Fraises

Envie de Fraises is a French company specializing in fashionable maternity wear, catering to the style and comfort needs of expectant mothers through its diverse product range. Founded in 2003 in Paris, France, Envie de Fraises focuses on providing stylish maternity clothing. The company has undergone strategic pivots to enhance its market reach and has successfully raised EUR 1. 19 mn in funding on July 18, 2013, from investors including Generis Capital Partners and Calao Finance.

Its current valuation stands at EUR 7. 55 mn. Envie de Fraises offers a comprehensive selection of trendy maternity apparel designed for comfort and style. Their product line includes dresses, tops, bottoms, and accessories tailored specifically for pregnant women, all aimed at enhancing the fashion experience during pregnancy.

The company targets mid to large-scale retail outlets, with a strong presence in European markets, ensuring a wide distribution of its products. In 2023, Envie de Fraises reported a revenue of EUR 7,841,254, with an EBITDA of EUR -3,199,814. The company's revenue generation model revolves around direct sales through its online platform, fostering relationships with retail partners to expand its distribution. Looking ahead, Envie de Fraises plans to launch new product lines aimed at diversifying its offerings and expanding into the North American market by 2025.

The recent funding of EUR 1. 19 mn will support these initiatives, focusing on product development and marketing strategies to enhance brand visibility and customer engagement.