Ecorobotix SA

Based in Switzerland, Ecorobotix SA develops innovative agricultural technologies, including precision spraying systems that enhance farm efficiency and sustainability while reducing chemical use. Ecorobotix SA specializes in advanced agricultural solutions, focusing on precision spraying technology. Founded in 2014 in Switzerland, the company has engaged in 8 deals to date. In October 2025, Ecorobotix SA raised USD 105 million in series D funding led by new investor Highland Europe, with participation from other new investors ECBF and McWin.

The founders, Aurelien Demaurex and Steve Tanner, have a background in agritech, adding valuable expertise to the company's operations. Ecorobotix specializes in advanced agricultural technologies, primarily offering their flagship product, the ARA Precision Field Sprayer, which utilizes ultra-high precision (UHP) spraying technology. This innovative system drastically reduces the use of plant protection products while enhancing operational efficiency for farmers. It employs AI-powered algorithms, specifically the Plant-by-Plant™ software, to identify and target weeds separately from crops, ensuring that only necessary treatments are applied.

This technology addresses significant challenges in crop protection by promoting sustainability, reducing waste, and ultimately lowering costs for end users. Ecorobotix serves a diverse customer base, including farmers and agricultural cooperatives across various geographical markets, particularly in France and other parts of Europe, where precision agriculture is increasingly valued. Ecorobotix generates revenue through direct sales and partnerships with retailers and cooperatives in the agricultural sector. Transactions primarily involve the sale of their ARA Precision Field Sprayer and associated software solutions to farmers aiming to enhance their crop management practices.

The company employs a model that allows clients to purchase equipment outright and may also offer software subscriptions for ongoing access to the Plant-by-Plant™ algorithm updates and support. Given the targeted nature of their products, clients typically engage in B2B relationships, facilitating bulk orders and collaborations with agricultural cooperatives. The revenue structure is designed to ensure sustainable profitability while providing farmers with effective tools for crop management and environmental stewardship. The company will use the October 2025 funding to expand its precision agriculture technology and grow its operations in new markets.