Coleen SAS

Coleen SAS is focused on designing and manufacturing electric bicycles and Speed-Bikes, emphasizing innovation and craftsmanship to deliver high-quality personal transportation solutions. Founded in 2014 by Audrey Lefort in Biarritz, France, Coleen SAS specializes in electric bicycles and Speed-Bikes. The company has undergone no significant strategic pivots and operates independently. As of January 2019, Coleen raised EUR 477,050 in venture funding from Herrikoa and other investors, bringing the total amount raised to EUR 477,050 and a current valuation of EUR 1.

966 mn. Coleen specializes in the design and manufacture of electric bicycles and Speed-Bikes, handcrafted in their Biarritz workshop. Their flagship models feature a 48V motor with up to 750 watts of power, a 100 km autonomy, GPS tracking, and remote locking. Targeting environmentally conscious consumers and urban commuters, Coleen markets its products across Europe, contributing to the growing demand for electric mobility solutions.

Coleen operates a B2C model, selling electric bicycles directly through its website and select retail partners. Customers can configure their bikes for personal specifications. Each bicycle's pricing reflects its premium craftsmanship and technology, although specific pricing details remain proprietary. Their distribution strategy focuses on direct sales and retail partnerships to enhance product accessibility.

Coleen SAS plans to utilize the EUR 477,050 raised in January 2019 to support the design and launch of new electric bicycle models in the coming years. The company is targeting expansion into additional European markets, aiming to establish a presence in markets such as Germany and the UK by 2022. These initiatives align with Coleen's strategy to enhance its product offerings and geographic reach.