Cmarttech AB

Cmarttech AB focuses on digital out-of-home advertising solutions, providing brands with innovative advertising platforms that enhance consumer engagement and decision-making at retail locations. Cmarttech AB is engaged in the digital advertising sector, delivering targeted advertising solutions. The company is headquartered in Stockholm, Sweden. The founder and CEO, Michael Demir, has a background in the tech industry.

In August 2017, Cmarttech AB raised an undisclosed amount of venture financing from new investor Butterfly Ventures, marking a significant funding milestone since their inception. The company has completed 1 deal as indicated by their most recent deal date. Cmarttech AB specializes in digital out-of-home advertising solutions, particularly through DOOH Bar Media, emphasizing impactful brand experiences at points of purchase. Their offerings include programmatic advertising services that streamline ad buying processes, ensuring brands can efficiently extend their marketing campaigns.

With high dwell times—nearly two hours—clients gain maximum exposure through engaging content catered primarily to sectors such as beverages, entertainment, and retail across states like California, Colorado, Florida, and Texas. In 2023, Cmarttech AB generated revenue amounting to USD 1. 82 mn with an EBITDA of USD -596,668. 80.

The company’s revenue model is built on programmatic advertising partnerships, where clients engage in performance-based pricing for ad placements, with contracts involving monthly fees or pay-per-exposure rates, further supported by advanced analytics and reporting tools. Cmarttech AB plans to expand its product offerings and geographic reach. There are upcoming products in development aimed at enhancing their digital advertising capabilities, though specific release dates have not been disclosed. The company is targeting expansion into additional U.

S. markets to strengthen its presence in the digital advertising sector. The funding raised in August 2017 will be utilized to support these growth initiatives, facilitating product development and market entry as the company seeks growth opportunities.