Associated Supply Company, Inc.

Associated Supply Company, Inc. (ASCO Equipment) is a provider of rental, sale, and servicing of heavy construction, agricultural, material handling, and mining equipment, focused on enhancing operational efficiency for diverse industries. Founded in 1960 and headquartered in Lubbock, US, ASCO Equipment specializes in heavy machinery solutions. The company has maintained a steady focus on the rental and sale of equipment tailored to the needs of construction and agriculture sectors, without any significant pivots or changes in strategy.

Brax Wright serves as the CEO. ASCO Equipment specializes in the rental, sale, and servicing of heavy construction, agricultural, material handling, and mining equipment. Its comprehensive portfolio includes excavators, loaders, forklifts, and aerial work platforms, supporting various industries in enhancing productivity and efficiency. The company operates over 27 locations across Texas, Oklahoma, and New Mexico, providing essential equipment to construction contractors, agricultural producers, and mining operations.

ASCO Equipment generates revenue through equipment rentals, sales, and parts service. Client transactions occur through direct engagement, offering flexible rental agreements and competitive sales options. Ongoing support through parts sales and 24/7 service fosters customer loyalty, underpinning a diverse revenue generation framework that aligns with the needs of the construction and agricultural industries.