ANNA Money
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ANNA Money - overview
Established
2017
Location
Cardiff, -, UK
Primary Industry
Financial Services
About
Absolutely No Nonsense Admin Ltd, trading under the name ANNA Money, provides a streamlined financial management platform, focusing on accounting and tax functions for small and medium-sized enterprises in the UK. Absolutely No Nonsense Admin Ltd is a financial technology company based in Cardiff, UK, founded in 2017. It specializes in creating tools that assist limited companies, sole traders, and partnerships in managing their finances. The company was co-founded by Boris Diakonov, Daljit Singh, Eduard Panteleev, and Slava Akulov.
The latest funding round occurred on May 11, 2020, when the company raised GBP 17. 5 million from ABH Holdings S. A. , bringing the total amount raised to GBP 17.
5 million and valuing the company at GBP 91. 12 million. ANNA offers a mobile business account that simplifies financial management for small and medium enterprises. The platform includes features such as instant invoicing, automated VAT filing, and expense categorization.
With over 100,000 business clients in the UK, ANNA provides comprehensive financial tools tailored to enhance visibility and control over finances while ensuring compliance with tax obligations. In the most recent fiscal year 2023, ANNA reported a revenue of GBP 13,359,002. 50, with an EBITDA of GBP -13,399,019. 90.
The company's revenue model is based on a tiered subscription service, with varying plans that cater to different business needs, including a Pay-As-You-Go option with a 0. 95% commission and a Business plan for GBP 19. 90 + VAT. Absolutely No Nonsense Admin Ltd plans to utilize its recent funding of GBP 17.
5 million raised in May 2020 to enhance its product offerings and expand into new geographic regions. The company aims to develop additional features for its platform, although specific product launch dates have not been disclosed. Additionally, there are intentions to enter further markets across Europe to cater to a broader client base. In December 2025, ANNA Money raised GBP 10 million in venture debt funding from Flashpoint.
Current Investors
Houghton Lane, Kinetik, ABH Holdings S.A.
Primary Industry
Financial Services
Sub Industries
e-Financial, Accounting/Finance Software
Website
www.anna.money
Verticals
Artificial Intelligence, FinTech, FinTech, Mobile Apps
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only
ANNA Money - timeline of key events

ANNA Money - financials
| Fiscal Year Ended | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|
| Revenue (USD) | - | - | 775,858 | 2,365,838 | - | - | - |
| % Revenue Growth (YoY) | - | - | - | 204.9% | - | - | - |
| EBITDA (USD) | - | - | (9,924,803) | (21,614,744) | - | - | - |
| Operating Income (USD) | - | - | (11,349,359) | (21,651,660) | - | - | - |
| Operating Margin | - | - | (1462.8%) | (915.2%) | - | - | - |
| % EBITDA Margin | - | - | (1279.2%) | (913.6%) | - | - | - |
| NET Income (USD) | (5,073,988) | (9,409,553) | (10,915,424) | (21,237,767) | - | - | - |
| % Net Margin | - | - | (1406.9%) | (897.7%) | - | - | - |
ANNA Money - employee data

ANNA Money - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Chairman of the Board | BM |
BM Board Member
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