Anima

Anima is a company that specializes in creating hybrid smartwatches, combining traditional design with modern smart features, allowing users to stay connected while enjoying a classic aesthetic. Founded in 2016 in Malmo, Sweden, Anima is known for its hybrid smartwatches. The company raised EUR 1 million in venture funding from GoerTek Group Co. , Ltd.

in August 2017, marking its first major investment. Anima operates without any known subsidiaries or parent companies. Kronaby specializes in hybrid smartwatches that seamlessly blend traditional timekeeping with modern smart connectivity. The core product offerings include elegantly designed timepieces that provide users with essential notifications, music control, and location tracking capabilities, all while maintaining a classic aesthetic.

The Kronaby app enhances the user experience by allowing customers to customize their watch features through a simple interface, facilitating quick setup and personalization. These watches cater to style-conscious consumers who seek functionality without sacrificing design, with a focus on Europe and North America. Kronaby's revenue model is driven by direct-to-consumer transactions through the company's official website. Pricing for flagship products typically ranges between EUR 396.

00 and EUR 495. 00, depending on features. The company incentivizes sales through promotional campaigns and may explore partnerships with retailers to expand its distribution channels, maximizing reach and accessibility for its target customers. Anima plans to utilize the EUR 1 million raised in August 2017 to design and launch new hybrid watch models, with a focus on enhancing their smart features and customization options.

The company aims to expand into new geographic markets, specifically targeting Asia and Australia by 2025. This expansion strategy will be supported by the recent funding, allowing for increased marketing efforts and product development.