ai.io

Based in the UK, ai. io offers advanced AI technology solutions for the sports industry, focusing on talent discovery, performance analysis, and athlete development. ai. io is a technology company that specializes in harnessing artificial intelligence for enhancing sports performance.

Headquartered in London, UK, the firm has undergone a strategic evolution, aligning its services closer to the growing demands of the sports sector. The company was acquired by HUMAIN, a portfolio company of the Public Investment Fund, in February 2026, marking a significant pivot in its business strategy. This acquisition aims to broaden the application of AI in sports, particularly in Saudi Arabia and beyond. The founder of ai.

io has previously established other ventures in the tech and sports analytics space, further contributing to the company's innovative approach. To date, ai. io has participated in 1 deal, with its most recent transaction occurring on February 16, 2026. ai.

io specializes in advanced AI technology solutions tailored for the sports industry, focusing on talent discovery, performance analysis, and athlete development. The company’s flagship offerings include aiScout, a mobile app that enables athletes to be analyzed using AI, and 3DAT, which provides best-in-class 3D markerless athlete tracking. These products are engineered to enhance human performance across various sports by leveraging machine learning and deep learning techniques. ai.

io’s clientele includes reputable organizations and teams such as Chelsea FC, Manchester City, and the International Olympic Committee (IOC), among others. The company's solutions are marketed globally, with significant engagements in the United Kingdom, United States, and the Middle East, serving both amateur and professional athletes. ai. io generates revenue through a combination of product sales, partnerships, and service agreements.

Clients typically engage ai. io through subscription models for its various platforms, such as aiScout and aiLab, which provide real-time athlete analysis and performance reporting. Moreover, the company collaborates with corporate partners like ADNOC and Intel for specific projects, further diversifying its revenue streams. The pricing structure may vary depending on the services rendered, from individual app subscriptions for athletes to comprehensive performance analysis packages for sports organizations.

Through these engagements, ai. io solidifies its position in the market while continually enhancing its technological capabilities and client offerings. The acquisition of ai. io by HUMAIN aims to expand the application of artificial intelligence in sports and accelerate the development and deployment of AI-driven sports technology solutions in Saudi Arabia and internationally.

The company is focused on designing new products that align with this vision, with plans for launching enhanced versions of its existing platforms by late 2026. Furthermore, ai. io is strategizing to enter new markets, specifically targeting regions in the Middle East and North America for expansion within the next two years, leveraging the recent funding to support these initiatives.